Discover Ava Innes sustainable cashmere and wool bedding. Get 10% off by signing up to the Ava Innes newsletter here
Based in Elgin, home of Scotland’s renowned cashmere industry, we take great pride in supporting traditional textile manufacturing in the UK as we lead the way with our unique and patented sustainable duvet filled with our perfect blend of cashmere guard hair and Scottish wool, made in Yorkshire.
Ava Innes – 2024 Campaign Short #5 from Scene-It on Vimeo.
SUSTAINABLE SLEEP
Our unique natural fibres create the perfect conditions for restorative sleep, the foundation of wellness and health. Layers of cashmere guard and sumptuous wool combine to give a slightly weighted feel that relaxes you. Meanwhile temperature regulation and breathability work their magic to keep you asleep for longer.
93% of customers are sleeping better under our natural and luxurious pioneering new filling. They’re sleeping longer, more soundly, and with reduced disturbances from overheating.
SHOP OUR BEST SELLERS
AVA INNES ETHOS
For Ava Innes, luxury starts and ends with good nature. It is defined by ‘doing good, by doing better.’ It’s about the quality and sustainability of the natural materials we source and the relationships we forge, from supporting industry partners, to proudly manufacturing in the UK and all those enjoying the simple luxury of sleeping under cashmere.
OUR UNIQUE BLEND
Cashmere is one of the most revered fibres known to humankind, yet only 30% of the fleece clipped from the goat is used in mainstream products. The long-haired fibre which protects the soft undercoat is often cast aside or used for industrial purposes. At Ava Innes, we recognise the value of its luxurious, warmth and naturally weighted comfort.
WHO WE ARE
Our founder, Joan Johnston, has worked for over 20 years with British and international luxury brands such as Burberry, Ralph Lauren and Dunhill. From creative design and board director to business owner and university programme leader, Joan’s wealth of knowledge and expertise has brought her passion for sustainability, innovation, appreciation of natural luxury fibres and UK manufacture to Ava Innes. Joan developed our unique cashmere guard hair duvets and continues to innovate with new products planned.
OUR CIRCULAR APPROACH
At Ava Innes, we believe in a circular economy, finding resourceful ways to use and extend the life of our materials and give back to people and the planet. This sustainable approach extends to recyclable packaging and, wherever possible, incentivised end-of-use product return, to help prolong the life of all materials used.
PEOPLE AND THE PLANET
Caring about people and the planet is at the heart of Ava Innes. Our most recent commitment is with One Tree Planted – a non-profit environmental charity on a mission of global reforestation. Choose to plant a tree with your order or we will we do this on your behalf.
PERFECT WEDDING GIFT
Ava Innes is the perfect place to source that extra special sustainable luxury wedding gift.
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